Sheena Williams-Zmuda

About Sheena Williams-Zmuda

Innovative concepts and and bold strategies drive results and increase business. As an Business Manager for ESPN, I bring extensive experience in project management, event coordination, and strategic leadership to ensure the successful execution of X Games – ESPN’s annual extreme sports event. Throughout my career, I have built a reputation for leveraging my financial, business, and marketing acumen to support the network’s goals. I do not settle for meeting expectations, it’s always my objective to exceed the task that lies ahead of me. With this forward-thinking, strategic vision, I am able to expertly execute projects, events, and tasks that increase brand value and capture the attention of audiences. In my current role, I provide support to the Senior Director by overseeing and directing vendor management, financial functions, database management, and communication. I handle budgets over 6 figures and coordinate all aspects and details of the event, down to the selection of souvenirs/swag. Extensive planning and team work is what brings this event to life across the screens of thousands of people across the world, and I am more than honored to be a part of it’s success.

Experience

1. Manager, Business Operations and Optimization for Espn Original Content

   ESPN

   Feb 2021 — Present

   Original Content budgets/Operations team/Internal Productions Project Manager and Compliance for ESPN FILMS & E+

Education

• University of New Haven

  Master of Business Administration (MBA), Business Administration; Concentration Management

  2008 — 2010

• Eastern Connecticut State University

  Bachelor of Science, Communications with a concentration of Graphic Design

  2002 — 2006