Sheena Way

Experience

1. Vice President, Content & Programming

   Golden State Warriors

   Nov 2020 — Present · San Francisco, CA, US

   Oversees all event programming for Chase Center and Thrive City. Leadership extending to global concerts, sporting events, premium live events, outdoor plaza activations, and community happenings. Dedicated to expanding the scope of programming for the arena, welcoming diverse populations of the Bay Area, and establishing the venue as a top destination within the entertainment space by securing A-list talent.Since opening, Chase Center has welcomed over five million fans to events and concerts featuring personally secured acts like Lady Gaga, Queen, Bruce Springsteen, Bad Bunny, Tyler the Creator, Sabrina Carpenter, and more. Secured major tennis tournament Laver Cup’s first US West Coast visit in September 2025, the most success iteration of the event to date.Additional highlights: • Present executive team with entertainment strategy for both private and public events at Chase Center arena and Thrive City, including talent and operating budgets, and projected impact on regional and national demographic.• Develop organization chart for the Content & Programming and Special Events teams and hire team for event staff, marketing, ticketing and finance. Lead new team through implementation of relaunch year 1 goals.• Establish booking and financial goals for years 1 through 5 of new business. Review, educate and adjust goals as required.• Expand creative thinking to meet financial objectives and challenges each fiscal.• Active member of GSW’s Senior Leadership Team and Senior Operations Leadership Team

Skills

• Strategic Planning
• Customer Service
• Facebook
• Social Networking
• Management
• Corporate Events
• Final Cut Pro
• Marketing
• Concerts
• Live Events
• Marketing Strategy
• Entertainment
• Broadcast
• Leadership
• Advertising
• Blogging
• Press Releases
• Digital Media
• Sales