Sheena Siddiqui
Building SUGAR POP - Product Development Lead
- Role
- Senior Manager - Product Development at Sugar Cosmetics
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sheena Siddiqui
Product & Operations Leader with 14+ years of experience across start-ups and SMEs…
Experience
Senior Manager - Product Development
Jun 2021 — Present
Head of Product Development - SUGAR POP• Launched over 300 SKUs across Cosmetics, Personal Care, and Skin Care generating significant revenue growth year on year across online and offline market channels.• Responsible for Inventory management, stock replenishment, forecasting, supply chain management, and maintaining strict quality checks of stock at the manufacturer\'s end.• Responsible for setting brand-level SOPs with cross-functional teams, including Marketing, Sales Warehouse team, Packaging, and Operations, to ensure seamless execution of product launches while meeting business objectives.• Collaborating with the marketing team to create impactful product positioning, messaging, and promotional materials via content approvals, infographics, and new packaging/design development.• Leading cross-functional teams in product testing, including efficacy, stability, and safety assessments.• Conducting market research and competitor and cost analysis to identify customer needs, market trends, and product gaps, leading to successful new product launches while ensuring competitive pricing and profitability.• Working closely with suppliers and manufacturers to source high-quality raw materials and ensure product quality standards under set payment terms.• Monitoring sales trends and analyzing customer feedback to improve existing product offerings and enhance consumer experience.• Developing and managing project budgets, timelines, and resources to ensure on-time and within-budget product launches.• Utilizing project management skills to oversee all stages of product development, including ideation, formulation, testing, and regulatory compliance
Education
Mithibai College of Arts
BA
2004 — 2009
University of Mumbai
MA (Applied Psychology)
2009 — 2011
Skills
- Child Therapy
- Digital Media
- Direct Recruiting
- Journalism
- Play Therapy
- Strategic Sourcing
- Content Writing
- Headhunting
- Online Journalism
- Shortlisting
- Student Counseling
- Counselling
- Career Counseling
- Content Development
- Marketing
- Employee Counseling
- Editing
- HR Consulting
- Feature Articles
- Individual Counselling
- Recruiting
- Recruitment Advertising
- Screening
- Talent Mapping
- Client Communications
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