Sheel Jain

About Sheel Jain

Currently leading Consumer and Digital Marketing at Electrolux India, with a focus on building impactful campaigns across both digital and offline channels. Over the past decade, the journey has spanned across marketing strategy, digital transformation, and brand building, working with leading brands in the automotive and consumer durables sectors. At Electrolux, played a key role in setting up the digital marketing infrastructure from the ground up post the brand\'s re-entry into India. This involved crafting campaigns to elevate awareness and consideration, while fostering a data-led culture that prioritizes optimization and cost efficiency. Also contribute at a global level by representing India in internal forums, collaborating on complex challenges and sharing local success stories. Prior to this, worked with Tata Motors in senior marketing roles across both Passenger and Commercial Vehicles. Key contributions included leading the digital roadmap for Small Commercial Vehicles and Pickups, and managing the integrated marketing strategy for the BS6 product range through ATL, BTL, and digital activations. These efforts helped boost lead generation, expand market coverage, and drive measurable business outcomes. Academically, hold an MBA in Marketing from Welingkar Institute of Management and completed an executive program in Digital Marketing and Analytics from the Indian School of Business. Remain deeply invested in the evolving marketing landscape—with a strong belief in continuous learning, cross-functional collaboration, and driving meaningful value through every campaign. Outside of work, can usually be found on the football field or cricket pitch, cruising on a motorbike, or exploring new places through their local food. Always up for a good game and a great plate.

Experience

1. Consumer and Digital Marketing Lead, India

   Electrolux Group

   May 2022 — Present · Mumbai, IN

   Key Responsibilities* Setup and establish the digital infrastructure for Electrolux India post their re-entry.* Drive high decibel and tactical marketing campaigns across the digital and offline space to build Awareness and consideration in the minds of the consumer.* Create a data driven culture for driving optimization across campaigns to enable cost saving and higher ROAS* Nurture a diverse agency ecosystem that enables high quality and fast paced campaign deployment.* Represent the country in Global forums to share best practices, enable co-ordination on complex business problems by driving synergies with the regional teams* Craft and curate content to showcase the brand across all channels in line with the global standards.

Education

• Indian School of Business

  Executive education

  2022 — 2022

• Narsee Monjee Institute of Management Studies

  Bachelor of Technology (BTech)

  2008 — 2012

• Welingkar Institute of Management

  Master of Business Administration (MBA)

  2012 — 2014