Chris Sheehan

About Chris Sheehan

With more than 30 years of experience in the fast‑paced and highly competitive beverage industry, I’ve built my career across a variety of sales, marketing, and leadership roles. I’m known for my ability to analyze complex markets, develop strategic brand initiatives, and drive sustainable revenue growth across diverse channels.I bring a strong commercial mindset with deep expertise in P&L management, category strategy, and sales forecasting—paired with a hands‑on approach to building partnerships and elevating customer experience. Throughout my career, I’ve consistently delivered results by staying focused on operational excellence, cross‑functional collaboration, and data‑driven decision‑making.I thrive in dynamic environments where agility, innovation, and strategic thinking are essential, and I enjoy mentoring teams, solving tough business challenges, and identifying new avenues for growth.

Experience

1. Account Executive

   Coca-Cola Southwest Beverages

   Sep 1995 — Present · Oklahoma City, OK, US

   Senior-level point of contact for national customers within Coca‑Cola’s Foodservice On‑Premise division.Serve as the primary lead for all corporate call points, contract compliance, and strategic engagement for customers in the Full Line Operator sector.Leadership & Strategy• Lead, manage, and develop the Commercial Operations team, including setting the strategic vision, defining organizational goals, and driving performance and capability development.• Direct annual product and innovation cycles for Marketing and Commercial teams, overseeing Product Lifecycle Management from concept to execution.• Guide new product innovation stewardship in partnership with cross‑franchise brands including Monster, Dr Pepper, VEB, and Core Power.Execution & Market Impact• Ensure comprehensive post‑launch analysis and recommend course corrections to maximize value across Coca‑Cola territories in Texas, Oklahoma, and New Mexico.• Manage forecasting support, including gap analysis, issue resolution, and operational alignment.• Build and maintain a strong network of functional partners across the bottler system to share best‑in‑class practices and jointly address national opportunities.

Education

• Kansas State University

  Business Administration and Management, General

• Kansas State University

  BS, Business Administration

Skills

• Product Marketing
• Sales Presentations
• Merchandising
• Fmcg
• Marketing
• Shopper Marketing
• Trade Marketing
• Consumer Products
• Sales Operations
• Pricing Strategy
• Pricing
• Sales
• P&L Management
• Iri
• National Accounts
• Market Planning
• Direct Store Delivery
• Budgeting
• Six Sigma
• Key Account Development
• Business Development
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Management
• Retail
• B2b
• Budgets
• Food
• Nielsen
• Customer Insight
• Strategic Planning
• Analysis
• Beverage Industry
• Competitive Analysis
• New Business Development
• Forecasting
• Business Planning
• Management
• Account Management