Shed Amin
Global Brand Builder | Analytic Marketing Professional | New Product Innovation | Strategic Planning | Proven Leadership | Lean Principles | Results Driven
- Role
- Associate Brand Manager at Suntory Global Spirits
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Shed Amin
Spirits industry leader combining an entrepreneurial mindset with the discipline of an…
Experience
Associate Brand Manager
Jan 2024 — Present · New York, NY, US
Use Nielsen Discover, insights and Power BI performance metrics to analyze brand health and present status to executive leadership during monthly business reviews. Create and present new projects to leadership for approval. Develop agency briefs. Manage Integrated Agency Teams to launch product innovations using Full Funnel marketing and consumer demand spaces. Support optimization of annual brand plans to address risks and capitalize on opportunities, with High Priority Activation Target consumers. Guide market-level investment to support delivery of plan and overall health of the brands. Develop 3-year growth plans, support US 1-year annual brand planning, including key strategic priorities, brand P&L, growth map, growth consumer cohort, marketing activity and national strategies. Manage agency deliverables to deliver annual brand Experiential Design. Develop budget and manage spending for media, POS, agency fees, and brand investment.
Education
University of Detroit Mercy
Master of Business Administration - MBA
Michigan State University
Bachelor of Science - BS
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