Shannon Shechter

Director, Marketing & Communications @The Nature Conservancy

Developed strategic go-to-market plans from end-to-end to deliver campaign fundraising goals for three distinct business units within TNC’s Great Plains Division- Built an outcomes-based communications strategy to foster and maintain strong connection to TNC’s conservation priorities while defining KPIs and benchmarks for success- Created visibility opportunities for each business unit through partnerships, PR and outreach to elevate TNC’s voice and influence on bipartisan policy and conservation outcomes- Hired and onboarded a newly minted marketing team while establishing clear processes, reporting cadences, metrics for success and workflows for project management to enable success- Acted as a member of four cross-functional leadership teams for each supporting line of business and Great Plains Marketing & Communications leadership- Oversaw end-to-end brand activations across internal and external partnerships through content and design, in-person activation, events and brand touch points- Successfully proposed and managed marketing budget to fund strategic plans and meet objectives.