Sheri Hebbeln

VP Innovation Operations

Role: VP Innovation Operations at Wineshipping
Location: Napa, CA, US
LinkedIn followers: 500 followers

About Sheri Hebbeln

My focus is in problem solving. Whether researching new markets, building go to market strategies, digging into contract details, or developing pricing models, I almost always have a spreadsheet open. I started my career in Public Accounting and moved to New York to work on Wall Street after getting my MBA. As a startup generalist for a couple of SaaS companies, I\'ve been involved in product development, marketing, finance, and strategy. I take great pride in persistence and empathy and at the end of the day, I love finance, particularly when used as a tool to accelerate growth. In my free time, you\'ll find me hiking in the Sierras or on the Coast of California, traveling with family, or watching Duke basketball. I made the journey to California 20 years ago, after living in the Midwest, New York, and Florida.

Experience

VP Innovation Operations
Wineshipping
Feb 2021 — Present · Napa, CA, US
Wineshipping is a tech-enabled third-party logistics (3PL) company offering an extensive delivery network for wineries and digitally native ecommerce providers of alcoholic beverages.

Education

Duke University - The Fuqua School of Business
MBA, Finance
1985 — 1987
The University of Iowa Tippie College of Business
BBA, Accounting
1979 — 1983

Skills

Management
Crm
Business Development
Marketing Communications
Direct Sales
Mergers & Acquisitions
Entrepreneurship
Digital Strategy
Sem
Multi-Channel Marketing
Competitive Analysis
Start-Ups
Online Marketing
Product Marketing
Product Development
B2b Marketing
Customer Acquisition
Product Management
Sales
Customer Relationship Management (Crm)
Financial Analysis
Business Planning
Integrated Marketing
Wine Tasting
Strategic Partnerships
Marketing
Wine
B2b
Direct Marketing
Leadership
Creative Writing
New Business Development
Email Marketing
Strategic Planning
Customer Retention
Strategy
E-Commerce
SEO
Brand Development
Market Planning

Contact information

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Current company

Razorpay

4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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