Shea Erlandson
Marketing Manager, U.S. Strategic Accounts at Cepheid
- Role
- Marketing Manager, U s Strategic Accounts at Cepheid
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
Experience
Marketing Manager, U s Strategic Accounts
Jul 2021 — Present · US
Gather insight from customers and sales to develop portfolio and segment specific marketing strategies • Monitor market data to identify market trends and opportunities within the U.S. hospital segment• Drive awareness and demand for products and services through integrated marketing campaigns that align with commercial strategic initiatives• Develop content for outbound marketing campaigns via traditional and digital marketing channels• Drive lead generation and acceleration of opportunities into the sales funnel• Lead and manage national tradeshows for Cepheid.(i.e. AACC, ASM, etc.) • Provide meaningful and actionable insights to provide strategic direction for the commercial organization• Develop account-based marketing programs to increase relationships with strategic accounts • Manage the downstream U.S. Oncology portfolio, including product inventory and pricing strategies
Education
Kansas State University
Bachelor's degree
2011 — 2013
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