Shazmin B.
Social Media + Brand Marketing
- Role
- Lead Social Strategist at Macy's
- Location
- Atlantic City, NJ, US
- LinkedIn followers
- 500 followers
About Shazmin B.
Dynamic social media and partnerships leader with a proven track record of driving strategic initiatives and forging impactful relationships with major social platforms and strategic partners. Expertise in influencer marketing, digital strategy, and partnership development. Adept at navigating complex work streams, securing revenue-generating opportunities, and elevating brand profiles through targeted partnerships and marketing strategies. Portfolio: http://bit.ly/ShazminPortfolio
Experience
Lead Social Strategist
Mar 2024 — Present · US
Leads strategic ideation and execution for Macy’s “Always On” campaigns, overseeing both organic and paid social initiatives.•Collaborate with media agency and social platform partners to analyze industry trends, optimize campaign performance, and ensure alignment with Macy’s strategic goals.•Communicates media plans to cross-functional stakeholders, ensuring seamless execution of social media strategies across multiple channels.
Education
Academy of Art University
Master of Arts
2009 — 2012
Rutgers University–New Brunswick
Bachelor of Arts
2003 — 2007
Skills
- Cognos
- Drupal
- Html5
- Microsoft Office
- Content Development
- Final Cut Pro
- Hootsuite
- Html 5
- Email Marketing
- Copywriting
- Filemaker Pro
- SEO
- Filemaker
- Entertainment Writing
- Public Relations
- Digital Media
- 74 Wpm
- Editing
- Marketing
- Blogging
- Social Media Marketing
- Search Engine Optimization (SEO)
- Publishing
- Wordpress
- Online Publishing
- Social Media
- Digital Marketing
- Lotus Notes
- Editorial
- Content Management
- Editorial Skills
- Social Networking
- Dreamweaver
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.