Shazia Ijaz
PMM @ Meta
- Role
- Product Marketing Manager at Meta
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Shazia Ijaz
I’m a full-funnel product marketer who blends customer insight, messaging, and lifecycle strategy to drive activation, retention, and adoption. My background spans consumer brands, marketplaces, and SaaS, and I bring the execution depth of a two-time founder who has built products and GTM engines from zero.Across roles at Poshmark, Laali, Seek Refuge, and Our Next Energy, I’ve owned the core PMM toolkit:Positioning & messaging rooted in researchGo-to-market planning that drives feature adoptionLifecycle & retention strategy across email, push, and in-appUser research & persona developmentNarrative + content creation that simplifies complexityCross-functional leadership with product, engineering & designI’ve launched products and features reaching millions of users, grown a DTC brand to profitability in year one, improved retention and repeat purchase rates, and partnered closely with product teams to ship features that matter.I’m energized by roles where I can combine strategy + execution, build messaging that resonates, and improve the moments that make users say, “Finally — someone built this for me.” Open to Product Marketing, Lifecycle, and GTM roles.
Experience
Product Marketing Manager
Feb 2026 — Present · Menlo Park, CA, US
Education
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration (BBA), Business
2011 — 2015
The University of Chicago Booth School of Business
Master of Business Administration - MBA, Marketing
2020 — 2022
Skills
- Powerpoint
- Public Speaking
- Microsoft Office
- Microsoft Word
- Social Media
- Data Analysis
- Spss
- Microsoft Excel
- Access
- Recruiting
- Marketing
- Votebuilder
- Teamwork
- Nonprofits
- Fundraising
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