Shayna Worby

About Shayna Worby

Marketing leader focused on building consumer brands through strong go-to-market…

Experience

1. Marketing Operations Lead

   Thermacell

   Sep 2021 — Present · Bedford, MA, US

   Direct end-to-end marketing operations for 50+ EPA-regulated consumer products, spearheading packaging, merchandising, and launch strategies that supported retail expansion across North America.Play a key role in developing 40+ custom and stock in-store displays for major North American retailers, collaborating with design, product, regulatory, supply chain, and finance teams to ensure brand consistency and compliance.Essential member of a 20+ Go-To-Market team to launch products and retail displays, overseeing artwork, planograms, and operations packages while ensuring compliance with retailer requirements and regulatory standards.Marketing lead for all new SKUs and displays across multiple product lines, develop and maintain all detailed technical product data (spec packs, NetSuite, Lytho) and artwork version control across internal and external databases.

Education

• Susquehanna University

  Bachelor of Arts (BA)

Skills

• Customer Service
• New Business Development
• Account Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Digital Marketing
• Marketing
• Integrated Marketing
• Product Marketing
• Merchandising
• Event Management
• Product Development
• Competitive Analysis
• Retail
• Project Management
• Management
• Public Relations
• Budgets
• Customer Insight
• Strategic Planning