Shayna Varner

Vice President and Chief of Staff @Pennsylvania Health Care Association

Harrisburg, PA, US

Lead executive charged with strategic leadership and operational planning to elevate the association’s profile as the most trusted long-term care advocacy association with statewide focus and national reach. Focus areas and achievements include:Organizational Strategy & Leadership: Serve as senior advisor to the CEO, overseeing organizational planning and execution across departments. Lead the development of cross-functional initiatives that position PHCA as a state and national leader in long-term care advocacy.Operational Transformation: Spearheaded a comprehensive digital transformation, including implementation of new platforms, process automation, and infrastructure modernization—resulting in measurable increases in operational efficiency, finance accuracy, and internal collaboration.Revenue Innovation: Designed and executed a data-driven growth strategy that expanded non-dues revenue and strategic partnerships—achieving a 143% increase in annual gross partnership revenue and a 127% increase in non-dues revenue year-over-year in the first year of implementation, with sustained continued growth.Data-Driven Insights: Developed enterprise analytics models to surface insights and identify opportunities for programmatic expansion, membership value, and fiscal growth while ensuring alignment with the association’s mission and strategic priorities.Team Development & Change Management: Led internal change initiatives, including team restructuring, role clarity, and performance management improvements to foster a culture of accountability, innovation, and strategic focus.

West Virginia University

Master of Science, Integrated Marketing Communications

Harding University

Bachelor of Arts, Public Relations