Shayna Steelman
Event Strategist & Experiential Storyteller | Designing Immersive Events, Activations, and Brand Experiences
- Role
- Travel Advisor at Fora Travel
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Shayna Steelman
I believe great events tell stories—and I love bringing those stories to life.As a Senior Event Manager with over 8 years of experience, I specialize in designing and executing immersive events and brand activations that engage audiences and drive results. From large-scale activations at the Super Bowl and NBA All-Star Weekend to intimate pop-up shops and community tournaments, I create experiences that connect, inspire, and leave lasting impressions.My expertise spans strategic planning, creative design, sponsorship management, and operational excellence. I have managed multimillion-dollar budgets while reducing costs by 7.5%, driven event sales growth by 15% year-over-year, and increased event attendance by 25% through innovative engagement strategies. I’m particularly proud of growing charitable donations by 300% for community events through thoughtful onsite storytelling and digital integrations.Whether leading cross-functional teams, developing creative briefs, or crafting detailed on-site experiences, I’m passionate about blending creativity and strategy to elevate brands through experiential storytelling.Currently seeking opportunities to continue designing impactful, story-driven events for brands ready to engage their audiences in meaningful ways.
Experience
Travel Advisor
May 2023 — Present
As a Fora Travel Advisor, I help clients design their dream trips across the globe. Big or small, I believe travel is essential to the human experience and am thrilled to help others experience different cultures.
Education
University of Illinois Urbana-Champaign
Bachelor of Arts (B.A.), Communication
2008 — 2012
University of Illinois Urbana-Champaign
Bachelor's degree, Communication and Media Studies
University of Illinois Urbana-Champaign
Bachelor's Degree, Communication
2008 — 2012
Skills
- Press Releases
- Event Management
- Event Planning
- Time Management
- Blogging
- Outlook
- Social Media
- Customer Service
- Community Outreach
- Cision
- Public Relations
- Media Relations
- Tumblr
- Publicity
- Social Networking
- Social Media Marketing
- Microsoft Word
- Microsoft Excel
- Powerpoint
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