Shayna Iglesias

About Shayna Iglesias

Engaging and inspiring results-driven brand and communications leader with over two decades of experience in food and beverage, retail, hospitality, and consumer packaged goods. A trusted C-level advisor that transforms integrated marketing communications strategies through analytics, inclusive experiences, emerging technologies, visual storytelling, market research, and innovative approaches to enhance the customer journey. Recognized for cultivating and elevating talent while fostering a culture of creativity.KEY SKILLSBrand Strategy * Communications * Integrated Marketing Communications * Public Relations * Digital Marketing * Social Media * Advertising * Content * Storytelling * Promotions * Pricing & Revenue * Crisis Communications * Consumer Research * Customer Experience * Retail * Restaurants * CPG * Shopper Journey * Talent Development * Reputation Management * Media Relations * Internal Communications * Global Marketing

Experience

1. Vice President, Marketing & Communications

   Avolta

   Apr 2022 — Present · Washington, DC, US

   I lead marketing and communications for Avolta in North America, the company behind many of the retail and dining destinations you see in airports, including Hudson News, Starbucks, Sunglass Hut, TUMI, and Chili’s. With a presence in over locations across more than 100 airports, I work with some of the world’s most recognized brands to bring their airport presence to life, delivering memorable customer experiences at every stage of the journey.

Education

• Emerson College

  M.A., Integrated Marketing Communications

• Boston University

  B.A., Sociology