Shayna Bane
CMO | Full-Stack Marketing Leader | Digital Transformation, Brand Storytelling & Data-Driven Marketing | Multi-Brand Strategy | Marketing Operations | CPG, Food & Beverage, Home Services
- Role
- Chief Marketing Officer at Launchpad Home Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Shayna Bane
15 years in marketing leadership for omni-channel B2C + B2B brands in CPG, Food + Bev, Outdoor, and Real Estate/Home Services. Proven results in building brand equity to facilitate growth and drive sales through e-comm, retail, product development, and integrated marketing strategy.I bridge strategy + execution, scaling brands through marketing operations, automation, and data-driven decision-making. I lead with curiosity + empathy, working alongside my team to create ripple effects that extend beyond marketing—fueling cross-functional alignment, operational efficiency, and company-wide growth.Passionate about scaling brands authentically, driving profitable growth, and building high-performance teams through thought leadership, strategic planning, and process optimization. Excited about AI’s role in digital transformation—leveraging automation to enhance efficiency, personalization, and customer engagement.
Experience
Chief Marketing Officer
Apr 2023 — Present · Austin, TX, US
Modernizing the Home Services Industry | Supercharging Brand Partners | Delivering Value to Real Estate Professionals | Creating Lifelong Relationships with Home Buyers by Simplifying Home Ownership at Every Stage of the Journey
Education
Baldwin Wallace University
BA, Mass Communication, Marketing, Public Relations
Northwestern University - Kellogg School of Management
Certificate, Automation, AI and Analytics
Skills
- Public Speaking
- SEO
- Strategy
- Event Planning
- Microsoft Office
- Sales
- Email Marketing
- Social Media
- Press Releases
- Marketing
- Project Management
- Volusion
- Social Networking
- Food Styling
- Marketing Communications
- Google Analytics
- Photoshop
- Graphic Design
- Branding & Identity
- Digital Marketing
- Food Photography
- Blogging
- Creative Strategy
- Leadership
- Copywriting
- Web Design
- Social Media Marketing
- Brand Management
- Marketing Strategy
- Integrated Marketing
- Marketing Consulting
- Advertising
- Management
- Brand Development
- Public Relations
- Google Adwords
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