Shayna Tiller

About Shayna Tiller

I am a marketing strategist who loves bringing brands to life through smart, creative campaigns that drive engagement and real results. With experience across multichannel marketing, product marketing, analytics, and brand management, I thrive on connecting brands with the right audience in a way that actually resonates.Before jumping into corporate marketing, I worked at the highest levels of Thoroughbred horse racing, where I learned firsthand how to navigate high-pressure environments, make quick decisions, and keep momentum.At the end of the day, I love working with great people, building strong partnerships, and creating campaigns that don’t just look good—they make an impact. If you\'re just as passionate about innovative marketing and making big things happen, let’s connect!

Experience

1. Innovation Brand Manager

   Reyes Beverage Group

   May 2025 — Present · Charleston, SC, US

   Oversees innovation and brand development across non-alcoholic and spirits categories within the Reyes Beverage Group portfolio, focused on high-priority and emerging brands in the Charleston, South Carolina market. Leads the execution of new product launches and promotional programs that drive sales and strengthen supplier partnerships.Collaborates with supplier partners, sales, marketing, and purchasing teams to develop go-to-market plans, support field execution, and ensure alignment across all channels to maximize performance in market.

Education

• Delaware Valley University

  Bachelor of Science - BS, Horse Husbandry/Equine Science and Management

• University of Maryland

  Equine Science/Management and Public Relations

  2014 — 2015