Shayna Lazar
Social Media & Content Strategist @Bedford Studio
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WORK HISTORY
Social Media & Content Strategist @Bedford Studio
New York, NY, US
Develop and execute social media strategy to strengthen Bedford Studio’s brand identity and local engagement across Instagram, TikTok, and other platforms.Capture, curate, and edit visual content (photo and video), ensuring a consistent, elevated aesthetic that aligns with brand vision.Collaborate with the in-house team to conceptualize and produce content campaigns highlighting seasonal menus, community events, and featured creators.Plan and maintain the content calendar while analyzing performance metrics to track engagement growth and refine digital strategy.Coordinate on-site content shoots, influencer collaborations, and user-generated content initiatives to enhance visibility and audience connection.
EDUCATION
Florida Gulf Coast University
Bachelor of Science
ABOUT SHAYNA LAZAR
Driven by a passion for fashion, lifestyle, and digital media, I specialize in content creation, social media strategy, and behind-the-scenes production. As personal assistant and content creation liaison for Baylee, I assist with end-to-end content production, oversee PR and influencer collaborations, and ensure every project aligns with the creator’s vision.At Bedford Studio, I develop and execute social media strategy, produce visual content, and collaborate with the team to bring campaigns to life, strengthening brand identity and audience engagement. Comfortable both in front of and behind the camera, I welcome all creative opportunities and leverage hands-on experience across ideation, production, editing, and digital strategy to turn concepts into polished, results-driven campaigns.
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