Shay Mirza

About Shay Mirza

Strategic marketing and business operations leader with 15+ years of experience designing and scaling global programs that help enterprise organizations operate with greater clarity, alignment, and impact.I specialize in building executive programs and operating models that connect marketing strategy to revenue outcomes—partnering closely with C-suite leaders, SVPs, and regional executives to translate complex priorities into scalable initiatives.At ServiceNow, I currently lead Pipeline Programs for Enterprise & Field Marketing, working with senior leadership to design executive engagement strategies and pipeline acceleration programs for strategic enterprise accounts.My experience spans executive advisory councils, global operating rhythms, and enterprise marketing strategy—supporting leaders including the Chief Customer Officer, SVP Enterprise Marketing, and regional Presidents.Areas I focus on most:• Executive programs & C-suite engagement• Marketing strategy & pipeline acceleration• Business operations & leadership operating models• Cross-functional alignment across global organizationsI\'m particularly drawn to work that sits at the intersection of executive engagement, marketing strategy, and business operations, helping leadership teams operate more effectively and deliver on their highest-impact priorities.

Experience

1. Head of Pipeline Programs - Enterprise & Field Marketing

   ServiceNow

   Mar 2025 — Present

   Lead global pipeline programs for Enterprise & Field Marketing, partnering with SVP and regional leadership to drive executive engagement and enterprise pipeline growth.Key areas of focus include:• Defining pipeline acceleration strategy for enterprise marketing programs aligned to revenue objectives• Designing executive-level demand programs that strengthen engagement with strategic enterprise accounts• Establishing governance frameworks, KPIs, and operating cadence for global pipeline programs• Partnering across Sales, Marketing, Digital, Operations, and Finance to align pipeline initiatives with enterprise GTM priorities• Leveraging AI-enabled workflows to improve post-event engagement processes and lead follow-up efficiency

Skills

• Online Marketing
• Twitter
• Press Releases
• Digital Media
• Strategic Communications
• Digital Strategy
• Event Planning
• Email Marketing
• Copywriting
• Editing
• SEO
• Blogging
• Advertising
• Magazines
• Content Strategy
• Marketing Communications
• Facebook
• Social Media
• Public Relations
• Media Relations
• Creative Direction
• Social Networking
• Social Media Marketing
• Copy Editing
• Marketing
• Photography
• Microsoft Office
• Digital Marketing
• Online Advertising
• Social Media Consulting
• Wordpress
• Digital Photography