Shaylee Souza
Marketing Specialist @Dignity Health
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WORK HISTORY
Marketing Specialist @Dignity Health
Phoenix, AZ, US
EDUCATION
Arizona State University
Bachelor’s Degree, Sports Journalism
ABOUT SHAYLEE SOUZA
As a Marketing Coordinator at OrthoArizona, I direct all marketing efforts for several key events, such as new physician onboarding, new location openings, and the annual OrthoArizona Sports Medicine Conference. I have led these projects to record patient volume and conference attendance year over year since starting in 2021. I also own the management of OrthoArizona\'s digital presence, including all content on OrthoArizona.org, social media platforms, photo/video content, and digital/print collateral. I have increased OrthoArizona\'s Instagram following by 116% and overall social following by 64% through innovative and engaging content creation and strategy. I have a Bachelor\'s Degree in Sports Journalism from Arizona State University, where I gained valuable experience in media relations and communications for the Sun Devil Athletics department. I am passionate about sports and healthcare, and I enjoy learning and evolving in the dynamic field of marketing and communications.
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