Shaylee Henning
Marketing Manager @Research College Of Nursing
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @Research College Of Nursing
Kansas City, MO, US
Lead the development and execution of integrated marketing strategies that strengthen brand awareness, support enrollment growth, and elevate the reputation of Research College of Nursing. Oversee multi‑channel campaigns, content creation, media planning, and analytics to ensure cohesive messaging and measurable performance across all marketing touchpoints.Key Responsibilities & Achievements• Direct brand management initiatives and collaborate with external agencies to execute advertising and promotional strategies• Partner with Admissions and Enrollment Management to build integrated marketing plans that drive program awareness and support enrollment goals• Write and produce press releases, feature stories, newsletters, website copy, social media content, and internal communications• Manage the creation and design of marketing collateral including brochures, reports, catalogs, and handbooks• Oversee digital strategy, including SEO, website optimization, landing page performance, and content enhancements to improve usability and conversion• Implement and manage paid media campaigns across digital and traditional channels, ensuring alignment with brand goals and audience targeting• Track and analyze KPIs, ROI, and lead‑generation performance; deliver weekly, monthly, and ad‑hoc reporting to guide strategic decisions• Coordinate external data reporting requirements and maintain internal reporting processes• Leverage marketing analytics and AI‑driven insights to enhance campaign effectiveness and discoverability
EDUCATION
Liberty High School
Diploma
Park University
B.A, Communication Arts - Public Relations
SKILLS
ABOUT SHAYLEE HENNING
For 9+ years, I’ve lived at the intersection of marketing, events, and project management, where strategic planning meets creative execution. I build social media campaigns that drive attendance and engagement, negotiate vendor contracts that protect the budget, create timelines that keep cross-functional teams on track, and ensure every brand touchpoint tells a cohesive story.Recently, I’ve led campaigns and events that increased engagement by 45%, supported audiences of up to 700+ attendees, and delivered projects on time and under budget. This blend of strategy, operations, and storytelling is where I add the most value.Whether I’m orchestrating a conference, launching an integrated marketing campaign, or managing teams through complex projects, I thrive on turning big ideas into flawless execution. I build systems that work, relationships that last, and experiences that resonate: Strategic thinking combined with hands-on execution. I manage budgets, lead teams, create content, analyze performance metrics, and handle the inevitable curveballs with creativity and calm. From event logistics to social media strategy to stakeholder alignment, I connect the dots that make campaigns and projects successful: Creating moments that matter. Whether it\'s an event that exceeds expectations, a campaign that drives real engagement, or a project that comes together seamlessly, I love the challenge of making complex things look easy.Let\'s connect if you need someone who bridges strategy and execution, thrives under pressure, and genuinely loves what they do!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.