Shayla Sonko
Strategic Marketing & Finance Leader | Data-Driven Storytelling | Omni-Channel Strategy | Partnership Builder
- Role
- Manager, Merchandising Strategy & Revenue at Comcast
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Shayla Sonko
I’m a collaborative strategist with a passion for using data, storytelling, and partnerships to drive meaningful marketing outcomes. With 6+ years of experience across media, telecom, and consulting, I’ve led omni-channel campaigns, managed multimillion-dollar budgets, and built cross-functional partnerships that boost engagement and ROI.My foundation in financial planning and analysis gives me a unique edge; I understand how to align marketing strategy with business goals, forecast performance, and optimize spend to maximize impact. I thrive in fast-paced environments where I can bring calm leadership, creativity, and analytical thinking to solve complex challenges.
Experience
Manager, Merchandising Strategy & Revenue
Nov 2025 — Present
Education
Rutgers University–New Brunswick
Bachelor's degree, Economics and Human Resource Management
2015 — 2019
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