Shayla S.
Senior Marketing Specialist | Digital Strategy & Customer Experience | Award Winning Marketer
- Role
- Senior Marketing Specialist - Adtech at Ally
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Shayla S.
With over six years of expertise in marketing, digital strategy, and customer experience optimization, I specialize in building and scaling digital solutions that enhance engagement and drive business growth. My passion lies in bridging technology with user experience, leading cross-functional teams, and implementing strategies that improve retention, conversion, and overall customer satisfaction.Key Expertise:Digital Marketing Martech Platform ManagementDigital Product StrategyUser Experience (UX/UI) & Customer Journey OptimizationCRM & Lifecycle Marketing Agile Project Management & Cross-Functional Leadership Notable Achievements:2025 Top 30 Women In Food | Recognition of 30 visionary women shaping the future of the restaurant and hospitality industries.2023 Modern Retail Awards Winner for Best Transformation (Bojangles)2023 RTIH Innovation Awards Winner for Technology Implementation of the Year (Bojangles)2020 HSMAI Adrian Award Winner for Best Digital Marketing Social Media Campaign
Experience
Senior Marketing Specialist - Adtech
Jun 2025 — Present
Education
University of South Carolina Upstate
Bachelor of Business Administration (BBA), Marketing
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