Shaylah C.
Marketing | Analytics | Strategy | Creativity
- Role
- Strategic Coordinator at Positivity
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
Strategic Coordinator
Jan 2022 — Present
Performs market analysis necessary to guide App Store Optimization campaigns• Manages existing accounts, campaigns, and partner requests • Researches existing partner products, branding, and targeted audiences to understand their needs• Optimizes campaigns for the greatest engagement on relevant channels • Collaborates with the internal business team, content writers, and development team to ensure projects are met and successfully delivered. • Manages and prepares results tracking, reporting, and metrics for partners’ campaigns• Analyzes campaign results and identifies areas for improvement • Maintains existing client relationships and works to meet client base growth goals• Conceptualizes and writes content for clients from various industries. • Identifies potential and strategic growth within existing accounts for the Business Development team to upsell
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