Shayla Barber
- Role
- Senior Manager, Event Marketing Strategy at Adobe
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Shayla Barber
I am fascinated with the brain and making decisions. I delight in applying my…
Experience
Senior Manager, Event Marketing Strategy
Dec 2018 — Present
Consult with 170+ sponsors of each Adobe Summit and Adobe MAX and advise on how to maximize strategy, engage with attendees, and manage experiences offered at Adobe events • Manage sponsorship fulfillment and execution for 170+ sponsors at each Adobe Summit and Adobe MAX events • Conduct attendee research and gather psychographic analysis research for the Adobe Corporate Event and establish an informed Point of View on event attendees • Manage and strategically develop and execute on event sponsorship marketing strategy • Strategically develop, advise and implement various experience based marketing initiatives to attract partners to sponsor Adobe corporate events • Conduct a competitive benchmarking analysis for the Adobe Summit Event and establish an informed Point of View on how Adobe Summit and Adobe MAX events are positioned accordingly • Manage sponsorship budget to inform strategic event sponsorship decisions
Skills
- Creative Strategy
- Critical Thinking
- Microsoft Office
- Customer Service
- Leadership
- Quantitative Analytics
- Teamwork
- Market Research
- Mentoring
- Public Speaking
- Marketing
- Tenacious Work Ethic
- Teaching
- Motivational Speaking
- Organizational Development
- Training
- Microsoft Excel
- At Multitasking
- Neuropsychology
- Marketing Strategy
- Strategy
- Data Analysis
- Management
- Staff Development
- Event Planning
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