Shaye Winer

Senior Global CRM Lifecycle Lead at Uber | Marketing & CRM Strategy

Role: Senior Global Crm Lifecycle Lead, Merchant at Uber
Location: New York, NY, US
LinkedIn followers: 500 followers

About Shaye Winer

Strategic marketing leader with over 10 years in loyalty and CRM marketing. Deep understanding of regional, national, and global marketing strategies across B2C, B2B, and B2B2C audiences. Marketing expertise across email, SMS, in-app surfaces, push, and direct mail. Enjoys diving into data to drive customer-centric business decisions. Possesses an authentic and unique leadership style, driven by empathy and a desire to coach others on how to achieve business goals in addition to personal goals. 1.5 years of direct management experience with three direct reports, along with an additional 2+ years of indirect management and coaching of eight team members.Areas of expertise include: Loyalty, Segmented Marketing, 1:1 Marketing, CRM, Lifecycle Marketing, A/B Testing, Program Strategy, Campaign Strategy + Execution, Data Analysis, Project Management, Program Management, Copywriting, Cross-Functional Partner Relationship Management, Product Marketing, Integrated Marketing. Also possess light HTML, Photoshop, and CSS experience.

Experience

Senior Global Crm Lifecycle Lead, Merchant
Uber
Aug 2025 — Present · New York, NY, US

Education

Fashion Institute of Technology
Associate of Applied Science (A.A.S.), Advertising and Marketing Communications
Fashion Institute of Technology
Bachelor of Science (B.S.), Advertising and Marketing Communications

Skills

Creative Direction
Market Research
Blogging
Microsoft Office
Adobe Photoshop
Writing
Microsoft Powerpoint
Microsoft Word
Team Leadership
Marketing Communications
Facebook
Public Speaking
Advertising
Strategic Planning
Project Management
Customer Service
Marketing
Social Media
Event Management
Social Networking
Brand Awareness
Marketing Strategy
Photoshop
Social Media Marketing
Powerpoint
Microsoft Excel
Corporate Branding

Contact information

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Work email
s••••@uber.com
Personal email
•••••@•••••.com
Direct dial
+12•••••••09

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Current company

Uber

Internet Marketplace Platforms · 10K employees · Founded 2009 · 1455 3rd St, San Francisco, California, 94158, US

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now. The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

uber.com

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