Sha Ye
Project Manager at East Goes Global丨MBA and onto the next
- Role
- Project Manager at East Goes Global
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sha Ye
Passionate and self-driven marketing professional with a proven track record in driving…
Experience
Project Manager
Jan 2025 — Present · Santa Clara, CA, US
Spearhead China-focus brand and digital strategies for NBA teams and athlete clients, elevating their digital presence and commercial impact in the China market.· Oversee end-to-end operations of their official accounts, from strategic content planning to creative execution and performance optimization, ensuring fan engagement and platform alignment.· Serve as the cross-functional liaison between U.S-based stakeholders and China-side partners, aligning strategic priorities, facilitating execution and ensuring brand consistency across digital content channels.· Analyze digital performance metrics and audience insights to refine the approach and identify new opportunities for audience growth, creator collaboration, and content-platform fit.
Education
Shanghai University of Engineering Science
Bachelor's degree, Automation (Automobile Electronics)
University of Oregon
Master of Business Administration - MBA
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