Shaye Murphy
- Role
- Field Marketing Director at GEICO Local Office
- Location
- Mesa, AZ, US
- LinkedIn followers
- 500 followers
About Shaye Murphy
Dedicated insurance professional experienced in direct, digital, and graphical B2B/B2C…
Experience
Field Marketing Director
Apr 2019 — Present
Responsible for innovative local field marketing and regional B2B inbound and outbound marketing outreach in Maricopa and Pinal Counties. Implements measures that involve key metrics such as Loss Ratios, KPI, and ROI statistics through custom built excel sheets. Provides, goal planning, motivational coaching, and mentorship to help co-workers achieve personal and career goals. Developed and maintained market research on competition that included market size, trends, and growth estimates yearly. Developed and implement all product rollout plans, guidelines, and routes. Designed mixed vertical advertising and marketing material for auto, home, apartments, and business lines. Coordinates all campaign information/statistics with management weekly via shared cloud based statistics that are updated daily. Responsible for budgeting, supplies, inventory, hiring, training, and firing. Grew the East Valleys GEICO regional offices marketing program from not being ranked to leading the state and national charts within 1.2yrs, which had never been done in such a short period of time at the company. My office is currently ranked #2 in Arizona, and nationally we\'re ranked within the top 25 for the past 3yrs.
Skills
- Training
- Strategic Planning
- Problem Solving
- Sales
- Cost Control
- Life Insurance
- Management
- Lotus Notes
- Social Networking
- Insurance
- Community Engagement
- Team Building
- Google Docs
- Kronos
- Adobe Creative Suite
- Claims Handling
- Microsoft Excel
- Idea Generation
- Innovation
- Risk Management
- Communication
- Powerpoint
- Web Development
- Management System
- Google Analytics
- New Business Development
- Creative Strategy
- Leadership
- Financial Advisory
- Accounting
- Lotus Connections
- Workers Compensation
- Organizational Development
- Customer Service
- Property & Casualty Insurance
- Underwriting
- Call Centers
- Windows
- Critical Thinking
- Microsoft Office
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