Shay Cohen
Social Editor @New York Magazine
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WORK HISTORY
Social Editor @New York Magazine
New York, NY, US
Manage a suite of off-platform accounts, overseeing engagement, growth and voice while maintaining editorial integrity and consistency• Curate and frame stories daily across multiple platforms, adapting tone and packaging to feel native to each audience• Participate in off-platform conversations to ensure accounts remain relevant, timely and aligned with audience interests• Collaborate with the Editorial Director of Audience to refine strategy, monitor performance and identify opportunities to reach new audiences• Pitch and execute quick-turnaround, platform-first ideas and franchises to drive engagement and experimentation• Develop and test best practices for new and emerging digital platforms and formats• Coordinate posting strategies and framing with fellow audience editors to serve distinct audiences across accounts• Assist in establishing team workflows, maintaining news calendars, managing newsletters, programming homepages and supporting community engagement
EDUCATION
The University of Texas at Arlington
Bachelor of Fine Arts - BFA
SKILLS
ABOUT SHAY COHEN
Social Editor, New York Magazine
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