Shannon Johnson

About Shannon Johnson

My career spans leadership roles in B2B and B2C marketing, where I have elevated…

Experience

1. Head of Community

   Equinix

   Dec 2021 — Present

   Launched company\'s first online community for customers •Developed the community program from concept to production to launch. Oversaw development of the Khoros/Equinix community platform design/functionality, community strategy & documentation, customer recruitment & communications, and development of the Community launch campaign. •Surpassed 2022 goals for community beta for engagement, site traffic and membership (+184% over member registration goal) •Own and drive marketing goals, Key Performance Indicators (KPIs), and reporting to measure the effectiveness of community initiatives. •Close collaboration with leadership and stakeholders to ensure alignment on community vision, user experience journey and development based on data-backed insights. •Created processes, tools, goal tracking, organization and reporting to streamline workflow, stakeholder management, strategic execution, moderation, and efficiency.

Education

• University of Washington Bothell

  Bachelors Degree, Interdisciplinary Studies with an emphasis on Society, Ethics and Human Behavior

• North Seattle College

  Associate of Arts

Skills

• Trade Shows
• Copy Editing
• Press Releases
• Blogging
• Product Marketing
• Social Networking
• Web Analytics
• Web Marketing
• Editing
• Marketing Communications
• Web Content
• Copywriting
• SEO
• Search Engine Optimization (SEO)
• Journalism
• Corporate Communications
• Online Marketing
• Brand Awareness
• Advertising
• Sponsorship
• Snowboarding
• Brand Development
• Event Management
• Management
• Wordpress
• Corporate Blogging
• Social Media
• Google Analytics
• Digital Marketing
• Marketing Strategy
• Public Relations
• Sales
• Forums
• Writing
• Marketing
• Sports
• Photography
• Digital Media
• Integrated Marketing
• Content Management