Shayari Shah

About Shayari Shah

Shayari is an accomplished analytics professional with over a decade of expertise in Market Mix Modeling, Price & Promotion Analytics, What-if Simulations, Optimization, Digital Marketing, and Retail Media Networks. She holds a PGDM in Marketing Communications (major in Market Research, minor in Brand Management) and an engineering degree, equipping her with a unique techno-functional skill set that bridges business strategy and technical execution. She has partnered with consumer goods companies, retailers, and RMNs worldwide, delivering actionable insights and strategic recommendations through rigorous analysis of both quantitative and qualitative data.Specialties: Linear & log linear regression based Market Mix Modelling, Pricing and Promotion Analytics, Statistics and Econometric Modeling, Factor Reduction, Conjoint Analysis, Visual storytelling, Marketing and Sales Analytics, Segmentation and Clustering, Network Analysis, Logistic Regression, Digital Marketing and Digital Advertising, Decision Trees (CART & Random Forest), Linear & Integer Optimization, Text Analytics, Recommender SystemsTechnical Skills: R, Python, VBA, KNIME, Advanced Excel, SAS, SPSS, SQL, Power BI, Adobe Journey Optimizer and Adobe Experience PlatformDomain: CPG (Beauty and Personal Care, Home Care, Food and Beverages, Toys & Games), Retail, Retail Media NetworksVisa Status: Authorized to work in USA with transferable non-immigrant work visa - H1B sponsorship (non citizen allowed to work for any employer)

Experience

1. Analytics Manager

   Tredence Inc.

   Mar 2023 — Present · Miami, FL, US

   Spearheaded migration from a legacy ad serving platform to a new custom ad tech solution, leading cross-functional teams to resolve major ad delivery issues and restore 50–70% of unmonetized traffic (~75–100M monthly impressions) for a leading RMN. Drove integration and rollout, unlocking $1M+ in potential monthly revenue and improving reliability, flexibility, and support responsiveness.• Techno-functional lead for synergistic integration within Retail Media Network (RMN) ecosystem, transforming IT eCommerce/Marketing relationships & enhancing ad tech systems to reduce costs, remove inefficiencies & increase effectiveness• Led a cross functional team across Insights, Measurement, Reporting, Product & Operations domains for a leading RMN• Enhanced CX, loyalty & engagement for a major retailer by leveraging primary data using segmentation & targeted analytics strategies• Supported one of world’s largest retailers in a time critical project of migrating email marketing campaign platform & functions to a more efficient solution to improve customer personalization, optimization & improve performance through business & technology consulting, project management, testing and being the bridge between development team & cross-functional end business users

Education

• MICA | The School of Ideas

  Master of Business Administration (M.B.A.), Marketing and Communications (Major in Market Research and Analytics and minor in Brand Management)

  2012 — 2014

• Fergusson College

  11th and 12th, Pure Sciences

  2004 — 2006

• MKSSS Cummins College of Engineering for Women

  Bachelor's degree in Engineering, Electronics and Telecommunication

  2006 — 2010

Skills

• Oracle Sql
• Analytics
• Social Media
• Creative Writing
• Data Analysis
• Competitive Analysis
• Brand Development
• Market Research
• Marketing Communications
• Crm
• Corporate Communications
• Soa
• Digital Marketing
• Brand Management
• Marketing Strategy
• Marketing
• Blogging
• Social Media Marketing
• Erp
• Oracle Applications
• Oracle E-Business Suite