Shayan Chowdhury

About Shayan Chowdhury

I have been in the brand, content and design narrative business for almost 14 years now. With a complete analytics and insight driven approach, I have worked extensively across marketing, branding & advertising profiles. My previous roles have seen me build the growth and GTM strategy for various brands across India and other emerging markets like Indonesia and Brazil. With my stint at ByteDance I spearheaded the development, launch and growth of a music streaming app, Resso. Prior to that I had worked extensively in developing marketing campaigns and creating various IPs for multiple streaming platforms like Hungama Music and Hungama Play. My advertising experience with agencies like Ogilvy has taught me to engage with the passionate youth across spaces. And thereby I constantly invest my time to identify things that drive the young, their dynamic cultural scenarios and an ever-evolving creative environment – be it audio, video, art, sports, food or technology. All this has largely helped me to build successful brand stories across the board that drive business goals along with appealing brand perceptions.

Experience

1. Vice President Marketing

   Create Protocol

   Nov 2021 — Present · Mumbai, IN

   Create Protocol is the first-ever decentralized multi-chain creator platform designed to give the users (creators and fans) the freedom to buy, sell, interact and manage their creations efficiently across different chains. Structured upon C2E, i.e Create to Earn Economy, we at Create aim to integrate phygital assets further with existing and upcoming metaverse and blockchains. The underlying idea is to connect Web3.0 & Web2.0 creators to the world of blockchain using smart contracts-based licensing for royalty management and help them procure the deserved value of their artwork. Give me a shout at: s•••••@createprotocol.org

Education

• Calcutta University, Kolkata

  Bachelor's degree, Economics

  2004 — 2008

• Symbiosis Centre for Distance Learning

  PGDBA, Business Administration and Management, General

  2015 — 2017