Shayan Asadi

About Shayan Asadi

Proactive and adaptable creative leader with extensive experience managing multichannel…

Experience

1. Senior Producer, Product Design & Marketing (Apple News Disclosed Project)

   Apple

   Aug 2021 — Present · New York, NY, US

   Defined and drove multi-channel design and product initiatives from concept through launch, collaborating with engineering, editorial, product, legal, procurement, marketing, and growth teams, proactively mitigating risk and balancing tactical execution with strategic goals. – Briefed and influenced VP/SVP leaders with crisp exec-ready narrative and readouts, securing approval for roadmap initiatives, and shortening decision cycles. – Partnered deeply with Engineering and Marketing to define product requirements and translate design needs into scalable systems and roadmaps.– Led technical development and org-wide launch of internal asset-generation tool that automates creation of customizable static and graphic design assets, reducing production time for designers. – Led migration of Apple News content design operations from spreadsheets to Wrike; defined taxonomy and workflows; onboarded a 19-person team and improvement throughput/visibility. – Defined requirements and secured cross-functional alignment for disclosed, unreleased products; implemented disclosure controls to protect confidentiality; built scalable processes and workflows.– Shipped the Promote tool for Creator Sites (Apple Music for Artists, Apple Podcasts for Creators, Apple Books for Authors) enabling creators to generate customizable promotional assets and distribute to third-party platforms.– Led global Apple News+ content programs with major media companies including Condé Nast, Hearst, and Dotdash Meredith to create interactive multimedia content experiences for News+ subscribers to lift subscriber engagement.

Education

• Duke University

  Bachelor's degree

Skills

• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Web Design
• Brand Management
• Content Strategy
• Marketing Strategy
• Event Photography
• Publishing
• Studio Lighting
• Production
• Lighting
• Digital Production
• Digital Marketing
• Digital Media
• Microsoft Office
• Graphic Design
• Branding & Identity
• Studio Photography
• Social Media Advertising
• Microsoft Word
• Photoshop
• Fashion
• Portrait Photography
• Project Management
• Lightroom
• Fashion Photography
• Social Media
• Photography
• Editing
• Digital Strategy
• Adobe Creative Suite
• Online Publishing
• Print Production
• Illustrator
• Digital Photography
• Magazines
• Indesign
• Content Management
• Aperture