Shayak Das
15 years experienced communications leader | Tech and Auto enthusiast | Royal Enfield rider
- Role
- Communications Consultant at Archetype
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Shayak Das
With 15+ years of strategic leadership in public relations, I have a proven track record…
Experience
Communications Consultant
Apr 2021 — Present · Delhi, IN
Focus: Technology & Telecom MandatesIn this role, I manage the full spectrum of communications for key technology clients, driving 360-degree communications from concept to delivery. My responsibilities include developing sophisticated content strategy, ensuring high-quality client servicing, and providing strong team leadership to execute complex campaigns on schedule.I focus heavily on performance evaluation and maintaining constant, strategic engagement with clients to ensure our services consistently meet and exceed their core business objectives.Spearheaded end-to-end strategic communications mandates with complete ownership, consistently ensuring flawless delivery and measurable business impact for key technology and telecom clients.Cultivated deep, trusted client partnerships by setting strategic expectations, driving influential thought leadership platforms, and consistently elevating and strengthening brand reputation.Mentor and empower high-performing teams, fostering deep sectoral knowledge, promoting executional excellence, and building the confidence needed to independently lead and manage complex mandates.Actively contributed to agency business growth through successful involvement in new business development, high-stake pitches, and contributing in NBDs.Recognized for balancing strategic vision with hands-on execution, particularly in high-visibility campaigns and senior stakeholder engagement.
Education
St. Xavier's College
B.A
2006 — 2009
K C College of Management Studies
Post Graduate Diploma in Management
2009 — 2010
Skills
- Media Planning
- Brand Management
- Content Strategy
- Social Media
- Corporate Social Responsibility
- Press Conferences
- Online Advertising
- Marketing Communications
- Event Management
- Crisis Communications
- Press Releases
- Digital Media
- Digital Marketing
- Newsletters
- Publicity
- Social Media Marketing
- Reputation Management
- Strategic Communications
- Marketing
- Crm
- Advertising
- Content Development
- Public Relations
- Internal Communications
- Media Relations
- Crisis Management
- Integrated Marketing
- New Media
- Corporate Communications
- Copywriting
- Journalism
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