Shaya Barry
Business Intelligence and Data Analytics
- Role
- Senior Data Analyst at Aeg Presents
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Shaya Barry
Senior data analyst for billion dollar entertainment, media & technology companies…
Experience
Senior Data Analyst
Apr 2023 — Present
At AEG, I transform live entertainment through data for the worlds biggest events — from arena tours, Coachella to upcoming Olympics. I’ve led high-impact analytics and infrastructure projects that power smarter planning, fan experiences, and business strategy across thousands of events.Key contributions: • Architected AEG’s first real-time food & beverage forecasting system, designing data pipelines, deduplication logic, and dashboards that guide vendor strategy and operational planning across events. • Developed predictive model with the data science team to estimate per-person F&B revenue by artist, venue, day, and subgenre; led core feature engineering and index design to support booking and vendor decisions. • Designed and deployed a loyalty analytics platform from scratch, integrating event data into email automation and reporting tools — resulting in a 5% lift in revenue and scalable engagement tracking. • Created scalable self-serve dashboards for marketing, venue, and ops teams to track KPIs across content, ticketing, and merchandise. • Served as the go-to expert for Square data infrastructure, helping product and marketing teams resolve edge cases and align on consistent business logic.#LiveEntertainment #DataAnalytics #FanExperience #AI #Personalization #DataDriven #MusicIndustry #SportsAnalytics
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