Shay Tierney

Expert Services Sr Data Analyst, Search @Skai

Berlin, DE

Perform marketing program audits for current Skai clients and prospects to ensure SEM & Smart Bidding best practices are being followed (campaign structure, match type utilization, search query analysis, ad type usage, ad strength analysis, efficiency improvements, ad relevancy, bidding portfolios, audience application, negative keyword strategy, etc.)\\\\n- Set up client reporting utilizing Google Stack (Google Cloud Storage, Google Data Studio, Google Sheets) & Microsoft Excel\\\\n- Market Intelligence Analysis: Utilize BI Tools, such as Tableau, to surface insights & create marketing activation recommendations based on consumer discussion\\\\n- Create & launch hundreds of global client search campaigns using skai, Google Ads & Microsoft Ads\\\\n- Apply basic SQL database skills to perform cross-server client data analysis (MySQL Workbench, Hue, Snowflake)\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

University of Massachusetts, Amherst

Bachelor's Degree, Marketing & Media Design | Minor: Information Technology