Shay T.
Insuretech Digital Sales Manager | Insurtech GTM | Policy, Billing & Claims Platforms
- Role
- Insuretech Digital Sales Manager at Cogitate
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Shay T.
At Cogitate, I focus on building targeted sales strategies for carriers, MGAs, Farm Mutuals, and FAIR Plans by connecting real operational challenges to technology that improves how insurers manage policy, billing, and claims.My approach is highly research-driven. I analyze insurer tech stacks, workflows, and market positioning to identify where legacy systems create friction. From there, I design outreach and value conversations that resonate with underwriting, operations, and executive leadership teams.In my first months at Cogitate, I generated $2M+ in pipeline and multiple SQL opportunities by prioritizing high-intent accounts and creating vertical-specific messagingMy foundation comes from two key experiences:At UPS, I learned how scalable systems and data-driven decision-making power complex operations.At Sage, I developed high-performing outbound strategies and generated $150K+ in pipeline in 90 days by aligning messaging to real buyer behavior.Today I bring that same builder mindset into Insurtech—designing sales approaches that make complex insurance environments easier to understand and easier to modernize.
Experience
Insuretech Digital Sales Manager
Nov 2025 — Present · Atlanta, GA, US
Collaborated with Marketing to design and implement campaign and event follow-up sequences, standardizing post-campaign and post-event outreach across email, calls, and LinkedIn.• Booked and influenced ~$2M in sales pipeline through outbound prospecting, event-driven follow-up, and improved inbound lead conversion during the first 45 days.• Implemented inbound speed-to-lead policies and follow-up standards, reducing response time and increasing lead-to-meeting conversion.• Introduced new inbound outreach cadences and messaging frameworks, improving follow-up consistency and reducing lead drop-off.• Created 30+ account-specific outreach messages tailored to each company’s tech stack, operational profile, and recent news, increasing discovery relevance.• Conducted targeted research on carrier and MGA technology environments (core systems, billing, claims, document management) to inform outreach and discovery conversations.
Education
Georgia State University
Bachelor of Science - BS, Psychology
2013 — 2017
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