Shay Bagwell
Lead Customer Marketing Manager | ibi | Cloud Software Group
- Role
- Lead Customer Marketing Manager at Cloud Software Group
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Shay Bagwell
A Lead Customer Marketing Manager leveraging over a decade of experience in fostering long-term customer relationships and orchestrating effective marketing communications. With a focus on strategy and implementation, my expertise in crafting compelling customer experiences has been instrumental in achieving high attendance rates for user groups and advisory boards.The rebranding and modernization of customer engagement platforms, including newsletters and online communities, reflect my dedication to innovation and service excellence. My hands-on approach in organizing and managing large-scale customer conferences has successfully forged robust connections between customers and our brand, reinforcing our company’s commitment to user-centric development and community building.
Experience
Lead Customer Marketing Manager
Dec 2022 — Present · Houston, TX, US
Cloud Software Group is the new company from the merger of TIBCO & CitrixResponsible for the full lifecycle of user group events, including planning, promotion, logistics, and execution for both virtual and in-person formats. Consistently achieved high registration numbers (hundreds) and exceeded a 70% attendance rate, demonstrating strong event management and community engagement skills.Developed and implemented a strategy for a national customer advisory board, including recruitment of top 10% customer representatives, meeting facilitation, and action planning based on feedback.Spearheaded the redesign and relaunch of the monthly customer newsletter, incorporating modern design principles and updated content strategy. This initiative resulted in a measurable increase in both click-through rates and opens.Responsible for the design and development of event-related landing pages and email communications using AEM and Pardot.Spearhead the strategy, planning, and execution of customer roadshow events to cultivate relationships with target audiences and generate qualified leads.Strategically manage the online customer community to achieve and maintain a customer engagement rate above 52%.
Education
Texas State University
Bachelors of Arts
2005 — 2009
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