Shyam Senthilnathan
Product Marketer at Securden, Inc
- Role
- Product Marketer at Securden, Inc
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Shyam Senthilnathan
Cybersecurity, content, and coffee are my daily drivers. I excel at wordplay and double…
Experience
Product Marketer
Jun 2021 — Present
Engaged in marketing and content creation activities for cybersecurity products built by Securden.Key responsibilities include- Creating and handling marketing collateral including competitor analysis documents, RFP/RFIs, PoCs, and product deck presentations- Carrying out email, LinkedIn campaigns and promoting Securden over online forums and third party websites- Writing deeply technical product content such as help documentation, product guides, troubleshooting tips- Writing marketing and website content in the cybersecurity & SaaS space: blogs, white papers, landing pages, feature pages, knowledge base artices- Analyzing audience engagement and gathering conversion insights with Google Analytics. Carrying out SEO research and writing pages to rank and drive organic traffic- Carrying out competitor analysis, studying prospects, and providing insights to keep up with market requirements- Providing In-UI text such as feature names, titles, headers, and contextual help text for all products.
Education
Shanmugha Arts, Science, Technology and Research Academy
Bachelor of Technology - BTech, Mechanical Engineering
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