Shawn Tyler
SVP of Marketing | SaaS D2C, and B2B data-driven growth across all digital channels and events (former Match.com Group)
- Role
- Senior Vice President Marketing at PeopleFinders
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Shawn Tyler
SaaS Digital Marketing / Demand Generation Executive - B2C and B2B> Tech-savvy Marketing Strategist with a track record of helping top brands grow their SaaS subscription, e-commerce, or lead generation businesses through innovative cross-channel acquisition initiatives. His hands-on approach keeps his team on the cutting edge of the intersection of digital marketing, user experience, and optimization.> Data-Driven Marketing that continually evaluates the competitive landscape and business needs, discovers opportunities for future growth, applies industry best practices, and owns P&L across multiple acquisition channels.> Develops and deploys comprehensive marketing programs; the scope of knowledge encompasses all aspects of digital channels, including ABM, SEO, SEM, Display, Affiliate, Social, and events. My passion has always been Search Engine Optimization (SEO). Still, I have become a fan of SEM, Affiliate, Display, and Social over the years and have extensive experience producing live events.> Empowering Leader – to hire, mentor, and inspire teams to work collaboratively to deliver high ROI projects on time and within budget.> Strong Relationship Builder – Foster cross-departmental alliances to ensure that marketing provides organization-wide value.> Product Development – A fan of agile software development, I regularly contribute ideas for the product roadmap and live on the kanban board to ensure high ROI improvements are prioritized correctly. Great user experience and high-quality content that answers user intent are key to a successful program.AREAS OF EXPERTISEDigital Marketing | SaaS | B2B | B2C | ABM | Direct Response| Product Development | Product Marketing | Content Marketing | Lead Generation | UI / UX Optimization | Product Development | Advertising | E-commerce Optimization | SEO, SEM, ASO, Affiliate, Paid-Media, Social Media | Branding | Data / Web Analytics | Budgeting | WebTrends | Google AdWords | Social Media | Qlikview | Adobe Analytics | Google Analytics | Salesforce | Marketing Automation | Marketo | CRM | Marketing and Design Resource Management | Leadership
Experience
Senior Vice President Marketing
Aug 2025 — Present · Bellevue, WA, US
As one of the most experienced people finder services, PeopleFinders has served customers looking for meaningful people data for three decades and has access to more than data sources.
Education
New York Institute of Technology
Communications
1993 — 1994
University of Hartford
Business/Corporate Communications
1991 — 1993
Cornell University
Architecture and design
1990 — 1991
Skills
- Conversion Optimization
- Google Adwords
- Analytics
- Strategy
- E-Commerce
- Behavioral Targeting
- Web Marketing
- Leadership
- Organic Search
- Online Marketing
- Marketing
- Trade Shows
- Product Development
- Display Advertising
- Search Engine Optimization (SEO)
- Sem
- Affiliate Marketing
- Web Analytics
- Mobile Marketing
- Webtrends Analytics
- Google Adwords Professional
- Mobile
- Digital Marketing
- Social Media
- Event Management
- Digital Strategy
- Internet Strategy
- Landing Page Optimization
- Ppc
- Lead Generation
- Google Analytics
- Customer Acquisition
- Interactive Marketing
- Customer Experience
- Aso
- Search Engine Marketing (Sem)
- Management
- Search Advertising
- SEO
- Smo
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