Shawn Sires

About Shawn Sires

I help Tourism, Hospitality, and Attraction firms cut through complexity to achieve measurable, sustainable growth—from initial development planning through operational excellence. As the founder of Turas Media (established 2012), my focus is on translating my years of experience working with owners, operators, and executive teams into the key decisions and best practices that are already proven to deliver results. Our team comprises experts in tour and attraction, theme park, and destination management, each with years of experience owning, operating, managing, and consulting with many of the best-known brands and small operators.A successful Strategy requires a commitment to planning, customer experience, proven technology, Data Strategy, and continually evolving competencies. My expertise is focused on the core levers that drive profitability across revenue streams and the entire business lifecycle:Attraction and Theme Park Development Consulting: We partner with Destinations and Developers from the earliest stages of a project to ensure successful market entry. This includes integrating industry best practices for Operational Planning, Distribution, Technology Selection (Booking systems, CRM, etc.), and long-term revenue planning.Operational Optimization for Existing Businesses: We specialize in helping established tourism, hospitality, and attraction businesses transform performance by identifying and eliminating friction points. This focus ensures Enhanced Operational Efficiency and Revenue Growth through technology advisory and customer experience improvements.Innovative Market Research: We are pioneers in blending traditional research methodologies with cutting-edge tools, including Sentiment Analysis, Customer Profiling, and in-depth feasibility studies, to identify untapped market opportunities.Strategic Planning: Developing clear, board-ready sales and marketing strategies built on primary data and measurable insights.Executive Leadership: Guiding sales, marketing, and operational teams toward unified, high-performing goals.Financial planning Input - critical to gain an accurate understanding of technologyIf you\'re a board, executive team, or owner looking to transform your visitor traffic and operational efficiency, let\'s connect. I am always open to discussing innovative solutions for the future of the tourism industry.

Experience

1. Principal Owner

   Turas Media

   Aug 2013 — Present · Las Vegas, NV, US

Education

• University of Arizona

  BSBA, Corporate Finance and Private Market Economics

  1984 — 1986