Shawn Roberts
Head of Corporate Communications | Driving Global Brand Reputation, Employee Engagement, and Executive Voice
- Role
- Head of Corporate Communications at Rakuten International
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Shawn Roberts
I lead global communications strategy for complex organizations navigating growth…
Experience
Head of Corporate Communications
Jan 2019 — Present · San Francisco, CA, US
Built and lead Rakuten International’s first-ever Corporate Communications team, aligning and centralizing internal, external, crisis, and executive communications with business strategy globally.• Advise the CEO, COO, and business leaders on messaging for critical business initiatives, leadership transitions, and organizational change.• Lead crisis communications efforts addressing market volatility, public health challenges, litigation, and social issues, maintaining brand trust and employee engagement.• Spearhead platform upgrades and data-driven frameworks to enhance employee communications, intranet engagement, and global message consistency.
Education
University of California, Berkeley
Bachelor's Degree
University of Washington, Michael G. Foster School of Business
Master of Business Administration (M.B.A.)
Skills
- Start-Ups
- Creative Direction
- Trade Shows
- Strategic Partnerships
- Strategy
- Content Strategy
- Marketing Strategy
- Blogging
- Integrated Marketing
- New Media
- Social Media
- Public Relations
- Media Relations
- Digital Strategy
- Digital Marketing
- Corporate Communications
- Marketing Communications
- Marketing
- Content Management
- Press Releases
- Digital Media
- Email Marketing
- Copywriting
- Social Media Marketing
- Advertising
- Online Advertising
- Sem
- SEO
- Content Development
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