Shawn Okeefe

About Shawn Okeefe

I’m an innovation executive and product leader who helps organizations turn ideas into shipped products, and experiments into scalable businesses.For more than 20 years, I’ve worked at the intersection of product, design, and strategy — building not just products, but the systems teams use to discover, validate, and deliver what’s next. My work spans early-stage startups, growth-stage companies, and mission-driven organizations across AI, Hardware/IoT, HealthTech, GovTech, and impact-driven ventures.Today, I’m the Head of Innovation & Design at CODE Éxitos, a B Corp product studio where I help entrepreneurs and innovators go from 0→1 and beyond. Recently, my focus has been on AI-enabled product development, building new discovery and delivery workflows with modern prototyping stacks.Over the years, I’ve- Led product and design organizations- Built and run accelerators and innovation programs- Shipped software, hardware, and platform products- Developed product and innovation frameworks used by teams across industries- Coached founders, executives, and product leadersAt heart, I’m a builder — of products, teams, and innovation engines.If you want the long version of my story, you can find it here: http://shawnokeefe.com

Experience

1. Head of Innovation & Design

   Code Éxitos

   May 2023 — Present · Austin, TX, US

   As Head of Innovation & Design at CODE Éxitos, I lead a team of talented designers in crafting intuitive, user-centric experiences that drive client success and deliver measurable impact. By blending creativity with strategy, I oversee the end-to-end design process, ensuring that every product aligns with business goals and exceeds user expectations.We ensure seamless integration between design, development, and delivery teams. Our approach prioritizes innovation, accessibility, and scalability, enabling our clients to create digital products that stand out in competitive markets.

Education

• The University of Texas at Austin

  B.S. in Communications, RTF, New Media

  1993 — 2000

Skills

• Strategy
• New Media
• Entrepreneurship
• Event Planning
• Content Management
• Event Producing
• Digital Media
• Information Architecture
• Social Media
• Graphic Design
• Business Development
• Digital Marketing
• Social Media Marketing
• Multimedia
• Start-Ups
• Creative Direction
• Blogging
• Typography
• Web Development
• User Experience
• Content Strategy
• Copywriting
• Event Management
• Digital Strategy
• Consulting
• Wordpress