Shawnna Stiver
Chief Copywriter + Storyteller for B2B brands driven by connection | French Kissing Life Podcast Host to help you find your unique spark | Let\'s shift from transactions to transformative experiences that amplify impact
- Role
- Founder, Senior Copywriter at Ampersand Copy And Content
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Shawnna Stiver
People want to buy from companies they believe in, but one of the most common struggles…
Experience
Founder, Senior Copywriter
Apr 2009 — Present · Des Moines, IA, US
I offer 24+ years of expertise in crafting impactful copy, building cohesive brand narratives and high-impact editorial frameworks that drive revenue growth and customer loyalty. A proven leader in copywriting, content strategy, and mentoring creative teams to achieve the transformative results below. Mid-America Transplant: Drove a 513% increase in first-year traffic and grew annual sessions from 30K to 126K within three years. Secured four top-performing blogs on page one of Google, including one with 57,597 views, outperforming key site pages. Storable: Led strategic copywriting for go-to-market campaigns, producing high-impact deliverables like landing pages, emails, and press releases. Contributed to one of their most successful product launches, exceeding sales team lead goals and earning client praise for delivering stronger messaging. Legacy of Hope: Expanded the email list by 68%(from 1,597 to 2,681) and increased the average open rate from 28% to 32%, driving greater engagement and donor connection. Sparefoot: Managed a high-performing content team that produced 342 pieces of content across three brands within 18 months, streamlining operations and ensuring consistent delivery of results-driven materials. RackHouse Whiskey Club: Increased blog sessions by 4,872%, and achieved #1 Google rankings for 12 blog posts. Boosted organic search revenue by 75%, while email marketing transactions skyrocketed with a increase. Produced multi-channel campaigns tailored to the specific needs in countless business sectors: alcohol/beverage, eCommerce, entrepreneurship, financial services, health/wellness, higher education, home improvement, non-profit, SaaS, self-improvement, sustainability, etc. with a passion for marketplace brands. Guided storytelling efforts that transformed customer journeys for brands like Athene, Clutch, Family Handyman, Home Depot, In the Raw, Kerrygold Butter, Qwel, Pepperdine University, State Farm, Walmart, and more.
Skills
- Feature Articles
- Public Relations
- Proofreading
- Media Relations
- Publications
- Ap Stylebook
- Indesign
- Newsletters
- Content Management
- Storytelling
- Microsoft Office
- Blogging
- Advertising
- Magazines
- Integrated Marketing
- Editorial
- Social Networking
- Social Media Marketing
- Copywriting
- Journalism
- Public Speaking
- Editing
- Crisis Communications
- Leadership
- Publishing
- Ap Style
- Event Planning
- Marketing Communications
- Social Media
- Writing
- Copy Editing
- Marketing
- Press Releases
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