Shawn Martin

About Shawn Martin

Hardworking, people-oriented, and out-going Personalization and Digital Marketing professional with experience in conversions, profitability, revenue generation, site optimization, and e-commerce. Technical leader focused on motivating team members, and a solid track record for acquiring new information and solving complex issues. Stable and reliable with a deep understanding and experience in web, data analytics, business intelligence, and the ability to translate required tools into business value propositions. Previous small business owner with experience in developing winning strategies and plans. Able to deliver major results with limited marketing budgets. Experience providing professional computer support, network administration, and web development services. My signature achievements are as follows: Achieved AT & T President Award for the ten most influential technologies across AT & T worldwide, and AT & T Key Contributor Award five years in a row. Identified key opportunities utilizing data analytics, heatmapping, customer verbatim and personalization tactics to increase sales revenues by more than $30M. Increased conversions, leveraged data, analytics, and machine learning to improve the customer experience. Created and managed business case and strategic priority for portfolio projects from conception, requirements gathering, creative design, development, testing, and deployment

Experience

1. Senior VP Client Experience and Innovation

   WaFd Bank

   Oct 2018 — Present · Redmond, WA, US

   At WaFd Bank, I lead initiatives at the intersection of digital experience, AI innovation, and customer-centric design. My role spans strategy, execution, and cross-functional collaboration—ensuring that our digital products are not only high-performing but also deeply personalized- Public Website Lead – Our team built the fastest banking website in the country delivering speed, accessibility, and a seamless user experience across all devices- AI Innovation – As a member of the WaFd AI Task Force, I help shape our enterprise AI strategy, from identifying use cases to building scalable testing frameworks. This includes deploying generative AI pilots, customer-facing bots, and voice assistant tools- Call Center Optimization – Partnering with our Contact Center, I help deploy Talkdesk AI tools (Copilot, Navigator, AI Wallet) to improve agent performance and reduce customer wait times- Personalization at Scale – Using Tealium, I lead efforts to build dynamic audience segments, optimize tag management, and deliver personalized content across channels based on real-time behavior and customer data- Experience Design & Data Analytics – I guide decisions on UX design, attribution modeling, branch placement, and campaign strategy using behavioral insights and performance analytics.My work blends technology, data, and storytelling to create digital banking experiences that feel human—faster, smarter, and more relevant.

Education

• Brigham Young University

  B.S., Business, Management, Marketing, and Related Support Services

Skills

• Web Development
• SEO
• Sdlc
• Telecommunications
• Product Development
• Software Development
• Scrum
• Personalization
• Strategic Communications
• Conversion Optimization
• Agile Project Management
• Sales
• Databases
• Release Management
• Multivariate Testing
• Product Launch
• Persado
• A/B Testing
• Strategy
• E-Commerce
• Agile Methodologies
• Management
• Web Project Management
• E-Commerce SEO
• Enterprise Software
• Sales Management
• Program Management
• Crm
• Strategic Planning
• Leadership
• Marketing Strategy
• Business Development
• Digital Marketing
• Business Strategy
• Product Marketing
• Marketing
• Mobile Devices