Shawn K. Sullivan

About Shawn K. Sullivan

My bio.Shawn K. Sullivan was appointed the sixth executive director of Running USA in October of 2025 following two years as associate commissioner for messaging, branding and strategic initiatives for the Horizon League. Previously, he served as deputy athletics director at Ball State serving on the department\'s five-person executive team overseeing all marketing, ticket operations/sales, strategic communications, advertising, licensing and fan experience efforts for the Cardinals. Additionally, he was the sport administrator for the men\'s basketball, women\'s cross country/track & field and women\'s golf programs. He began his tenure in Muncie as the director of marketing and promotions in May of 2014. After moving to Central Indiana in July of 2013, Sullivan worked to help launch Ticker, a dutch-auction based ticket strategy platform until his appointment in Muncie.From July of 2011 to July of 2013 Sullivan was the director of sales and marketing for the Northwestern University athletic department.During the previous four years, as assistant athletic director at UIC, Sullivan oversaw marketing, ticketing and game operations for all 18 of the Flames‘ programs.Before returning to his alma mater, Sullivan was the community relations manager for the Chicago Rush arena football club from 20••••05. From late 20••••03, Sullivan worked in the sports information office at UIC-first as sports information assistant before being promoted to assistant sports information director.During his collegiate years, Sullivan apprenticed with the Flames, Rush, CLTV and CAPRI Events and worked for Jim Brimm & Associates, the Vertel\'s running specialty store and CLIF Bar. On October 10, 2020, Sullivan announced the formation of The Voice for Good, LLC, which serves as the umbrella organization for his professional voice work and consulting endeavors. Currently, he performs public address duties for the WNBA\'s Indiana Fever and the NBA\'s Indiana Pacers. Additionally, he provides event announcing for local and regional triathlon/road racing events along with various voiceover opportunities. He resides in Indianapolis with his wife, Molly (Senior Woman Administrator/Deputy Athletic Director at Butler University), along with their children, Liam, Quinn, Mary Kate, James and Patrick.

Experience

1. Executive Director

   Running Usa

   Nov 2025 — Present · Indianapolis, IN, US

Education

• University of Illinois Chicago

  BA, Communications

Skills

• Athletics
• Sports Marketing
• Sports Management
• Social Media Marketing
• Sports
• Fundraising
• Marketing
• Sponsorship
• Social Media
• Public Relations
• Event Management
• Event Planning
• Ticket Sales
• Teamwork
• Social Networking
• Sales
• Community Development
• Press Releases
• Facebook
• Leadership
• Management
• Entertainment
• Radio
• Training
• Media Relations
• Public Speaking
• Television
• Advertising
• Marketing Communications
• Nonprofits
• Budgets
• Integrated Marketing
• Publicity
• Editing
• Community Outreach
• Higher Education
• Strategic Communications
• Volunteer Management
• Newsletters
• Teaching