Shawnik Thakur
Senior Consultant Digital Platforms & Ai-enabled Product Strategy @Webneon
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WORK HISTORY
Senior Consultant Digital Platforms & Ai-enabled Product Strategy @Webneon
Advise agency leadership on digital product strategy and service portfolio evolution, helping develop scalable offerings across websites, e-commerce platforms, digital marketing services and business automation solutions for SME clients. • Lead product discovery, requirements definition, and solution design for custom websites, e-commerce platforms, and web applications, ensuring solutions are aligned with business goals, customer needs and measurable growth outcomes.• Define platform architecture and integration strategies, including Shopify and other e-commerce platforms, payment gateways, analytics platforms, Google Ads, Meta Ads, and CRM-style business systems.• Introduce AI-enabled workflows and automation, leveraging LLM tools and intelligent automation to accelerate website content creation, SEO optimisation, campaign management, and digital marketing operations.• Work closely with designers and engineers to ensure mobile-first user experiences, high-performing websites, and scalable digital infrastructure that improve customer engagement and conversion rates.• Support clients in building data-driven growth strategies, using analytics dashboards, behavioural insights, and experimentation to optimise user journeys and marketing performance.Achievements• Reduced website launch timelines by 30–35% by implementing AI-assisted content creation and automated SEO workflows, saving approximately £20K annually in production costs.• Increased organic search traffic by 40–60% across multiple SME client websites by implementing structured SEO frameworks, analytics integrations, and content optimisation strategies.• Improved e-commerce conversion rates by 18–25% through checkout optimisation, performance improvements, and secure payment integrations.• Increased paid marketing ROI by 20% by implementing targeted Google Ads and Meta Ads campaigns, improving campaign structure, audience targeting, and landing page conversion performance.
EDUCATION
St. Paul HS School Indore
XII, PCM with computers
St. Paul HS School Indore
XII, PCM with Computers
Cass Business School
Master of Business Administration - MBA, Strategy consulting
Shri Vaishnav Institute of Technology and Science
Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering
ABOUT SHAWNIK THAKUR
Senior Product Leader with 15+ years of experience building AI-enabled platforms, fintech infrastructure, and enterprise SaaS products across banking, telecom, and insurance. I specialize in developing API-first digital platforms, payments infrastructure, and data-driven products that deliver scalable, secure, and high-performance customer experiences. I have led product strategy, roadmap development, and end-to-end product delivery for complex platforms including digital banking systems, payment processing infrastructure, and enterprise SaaS solutions. My work focuses on translating advanced technologies—such as AI, machine learning, and automation—into commercially viable products that solve real customer problems and drive measurable business outcomes. I work closely with engineering, data science, architecture, and go-to-market teams to bring new products to market, scale existing platforms, and continuously improve product performance using experimentation, analytics, and customer insights. My areas of focus include: • AI / ML-enabled products and intelligent automation • Payments, fintech infrastructure, and transaction platforms • API-first platform strategy and developer ecosystems • Data-driven product strategy, experimentation, and growth • Enterprise SaaS and cloud-native platforms I’m particularly interested in building the next generation of intelligent financial and digital platforms that combine AI, real-time data, and scalable infrastructure to power secure and seamless customer experiences. I welcome conversations around AI-powered products, fintech innovation, and platform strategy.
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