Shawn Ferrara
Chief Marketing Officer, Content Creation | Marketing Strategy | Content Marketing | Content Design | SEO | Conversion Copywriting | Demand Generation B2B | AI | MBA |
- Role
- Head of Marketing at Behring Co
- Location
- Asheville, NC, US
- LinkedIn followers
- 500 followers
About Shawn Ferrara
I\'ve been called a CMO, SVP, VP, Director, Brand Strategist, Growth Marketer, Creative…
Experience
Head of Marketing
Oct 2024 — Present
Built and led a high-performing marketing team, with internal and external vendors across paid media, social, and content strategy. Led global brand awareness by developing platform-specific content strategies and creative organic campaigns, driving a 3.4x increase in engagement across LinkedIn, YouTube, and Instagram. Increased lead generation by 42% by designing and executing persona-driven, full-funnel campaigns across SEO, email automation, YouTube, and paid media. Partnered with executive leadership to shape strategic marketing narratives securing investor funding from 26 different countries. Developed investor-facing decks and performance metrics that directly supported the successful raise of $130M+ in private equity across global markets Launched a GTM product launch, driving a 57% surge in top-of-funnel traffic, a 33% boost in brand favorability, and a 29% increase in high-intent engagement within 90 days through integrated paid, social, and content campaigns
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