Shawnda D.

About Shawnda D.

Highly resourceful communications expert managing all areas of public relations, delivering impactful communications – both internal and external – and developing content for diverse audiences. Highly efficient spokesperson and self-motivated leader that utilizes best practices for campaigns across multiple platforms.

Experience

1. Public Relations Manager

   DeKalb County Government

   Jun 2008 — Present

   Develops interpretive and educational programs for various ages and members of a diversified community.• Researches and recommends outdoor recreation grant project applications for funding and monitorsperformance measures.• Provides guidance to partners on outdoor plans and adheres to policies and procedures given by state.•Serves as the primary adviser to management and composes communications strategies, key messages and various cascading communication materials. • Proven track record in maintaining positive relationships with media, vendors and sponsors. • Manages daily social media engagement activities on Facebook, Twitter, YouTube, and other social media sites to increase client engagement and build social awareness to over constituents. • Revitalizes the revision of marketing materials and improves presence for recreation programs and initiatives resulting in an 100% increase in inquiries from prospective partners. • Organized a multitude of highly publicized special events such as national fundraisers, art performances and numerous community service collaborations that led to major press coverage.

Education

• Florida Agricultural and Mechanical University

  Bachelor of Science (B.S.)

• Florida State University

  Masters