Shawn Feeney
Senior Manager, Experience Optimization - Activision | Microsoft
- Role
- Senior Manager, Experience Optimization at Activision
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Shawn Feeney
Results-driven leader with extensive experience orchestrating web development initiatives for gaming franchises. Demonstrated success in leading cross-functional teams to deliver high-impact digital experiences and products. Expert in agile methodologies, optimization strategies, and fostering high-performing teams in fast-paced gaming environments. Technical Platform Expertise: •Content Management: Adobe Experience Manager (CMS) •Marketing & Optimization: Braze (Marketing Automation), Optimizely (A/B Testing & Personalization) •Analytics & Insights: Adobe Analytics, Google Analytics •Project Management: Jira, Confluence, Monday.com Gaming Industry Leadership: •Launch Operations: Live Service Game Management, Global Release Coordination •Player Experience: Digital Journey Optimization, User Engagement Strategy •Technical Team Leadership: Cross-functional Management, Development Team Coordination •Stakeholder Management: Executive Communication, Partner Relations, Vendor Management Process and Methodology: •Project Frameworks: Agile/Scrum, Waterfall, Hybrid Approaches •Quality & Compliance: GDPR Implementation, ESRB Guidelines, Terms of Service Management •Operations Management: Release Planning, Risk Mitigation, Resource Allocation
Experience
Senior Manager, Experience Optimization
Feb 2022 — Present
Education
California State University, Fullerton
Communications
Skills
- Small Business
- Facebook Marketing
- Kronos Timekeeping
- Wordpress
- Filezilla
- Aweber
- Net Promoter Score
- Magento
- Microsoft Office
- Html
- Jira
- Mac
- Asana
- Newsletters
- Photography
- Public Relations
- Management
- Invision
- Affiliate Management
- Mailchimp
- Adobe Creative Suite
- Customer Service
- Braze
- Scrum
- Getresponse
- Event Planning
- Google Analytics
- Quickbooks
- Social Media
- Imovie
- Entrepreneurship
- Salesforce Training
- SEO
- Leadership
- Ftp Software
- Monday.com
- Google Adwords
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